What are Corporate Videos?
Corporate videos are specifically designed for companies to promote their business and achievements. Our video production company creates relevant and targeted communication pieces to help our clients achieve their marketing or communication goals.
Video viewership is rising at an unprecedented rate across multiple platforms in both the home and work environment. Video is one of the most versatile and engaging mediums through which you can convey your company’s message; the evidence is in the statistics:
- 45.4% of Internet users view at least one video per month, and over 100 million Internet users watch an online video every day.
- In the boardroom, 59% of senior executives prefer to watch a video than read text.
- Videos increase the understanding of your business by 74%
- 75% of executives watch work-related videos on business websites at least once per week
From the living room to the boardroom, business video production is rapidly becoming the pinnacle of 21st century marketing and promotion. Corporate video production companies are on the rise and it’s time for you to capitalize on the opportunity.
What do you stand to lose when you settle for traditional marketing methods?
Loss of Brand Awareness
Social media sharing, search engines, and the use of mobile devices has created a global community in which the lines of communication are always open. There are over 100 million people across the world that will watch a video online today. Those people are your prospective clientele and they are watching your rivals’ videos! Without the incorporation of video into your marketing strategy, your brand’s potency is fading.
Decline in Search Rankings
Search engines rank websites based on trust and authority, which is measured in part by the amount of time people spend on your website and the number of clicks that they make within the site. In fact, 70% of the top 100 Google search results are videos… making everything else a minority. Can you see where we are going with this? If your website isn’t given the tools it requires to succeed- it won’t.
Increased Time and Money Expenditure
Video has become significantly more effective as a marketing tool than the traditional methods. How much more, you ask?
A one minute corporate video production has the potential to increase understanding of your business by 74% and increase consumer trust by 40% when compared with text.
Connecting with the written word is difficult and laborious. There is a reason why people connect more deeply with a trilogy of novels than they do with a magazine or a newspaper. In a novel, the author has ample room to develop a relationship with the intended audience. In order to connect with a piece of writing, the reader must be able to construct a complete and relatable image of the content in their mind. However, there is typically an incommensurable amount of detail that goes into creating a relatable image for the reader. Often times, there are not enough words in the English language to adequately describe your message. A video, however, circumvents this issue by constructing the image for you and appealing to multiple senses in the process. By doing so, a video creates a more immediate emotional reaction and connection, which builds trust and aids decision-making. In order to achieve the same impact as a one minute video you would have to write a significant amount of content, increasing your time and money expenditures.
The Benefits to Hiring Corporate Video Production Companies
Corporate video productions are designed to provide an engaging promotional experience for a wide range of audiences, from investors to consumers to employees and everything in between. The value of investing in corporate video productions is nearly incalculable, with benefits extending far beyond those of traditional print media.
Measurable Increase in Search Rankings
Our research has shown us that visitors will spend an average of 2 minutes longer on pages containing videos than on those containing only static content or text, thereby increasing the site’s chances of being ranked higher on search engines. If you want to be the leading authority in your field, or if you’re looking to drive more conversions, corporate video production companies can put you on the map.
Reach More People
Your corporate film production can be embedded on multiple platforms including social media, YouTube™, powerpoint, and mobile websites. 92% of mobile video viewers share videos with others, resulting in exponential increases in views over time.
Save Time & Money
Your corporate film production will conserve valuable resources by drastically reducing the amount of time and labour normally spent on traditional methods. Investing in corporate video production services will reduce the amount of time that you have to spend writing content, effectively reducing costs and freeing up more of your time. Turn content expenses into a means of profit with a quality corporate video production.
North America’s Leading Corporate Video Production Companies
Why should you invest in eMotion Picture Studios’ corporate video production services?
We Personalize Production
No one knows your business better than you do. At eMotion Picture Studios, we believe that the first step to creating effective corporate video productions is getting you involved in the process.
We begin with your idea – but unlike other corporate video production companies – we give you options. After we have an initial consultation, we leave it up to you to decide how much or how little involvement you would like to have in the project.
We Offer Workplace Video Production
Our unique workplace film production method will capture the essence of your organisation in an efficient, cost-effective manner. We have mobile filming and editing suites that we can deploy at a moment’s notice, so that we can get your project finished in half the time of other corporate video production companies.
We Will Get You Noticed
It can be difficult to convey the complexity of your company’s SOPs in the minimal amount of time effective videos provide you. At eMotion Picture Studios, we know how to make the most out of a short window of time with eye-catching visual techniques. We can utilize time lapse photography to condense a day-long event, the entirety of a manufacturing process; or a lengthy construction project. Visit our time-lapse services page to learn how you can use this innovative technique to wow your audience.
We Have Unparalleled Experience and Expertise
eMotion Picture Studios is a leader among North American corporate video production companies. We have over 10 years of experience producing videos for some of the largest companies in North America, such as Apple, 3M, Gerber, Gatorade, and Siemens. We combine experience and expertise with the most prestigious technology in the business, so that you get the most value out of your investment.
Our equipment and expert camera crew are capable of shooting your video in cinematic quality. Our top of the line filming equipment produces crystal clear picture every time to highlight the professionalism and class of your business.
Call one of eMotion Picture Studios’ producers now at 1-877-631-5899 to learn more or fill out the contact form below to get a free quote on your corporate film production!