Create Lasting Brand Commitment
A loyal, lifelong customer is one that feels a personal connection to the product or services that you provide. When your audience builds a relationship with you, they build a relationship with your brand.
A promotional video for your company can increase brand association by 139%.
Advertising videos allow you to engage with your audience on a more personal level than traditional print media. Eye contact and clear phrasing builds trust and credibility, which can foster a lifelong relationship with your customer and thus, lifelong profit.
In fact, 40% of consumers say they will TRUST a business with online video ads. Video lends credibility to your business even when consumers have no prior knowledge of your brand. Your competitors may not have the better product, but if they implement the use of video in their marketing campaign, consumers will still choose them over you.