Testimonial videos are more powerful than the written word. A website with 3 or more testimonial videos included is 39% more likely to convert a browser into a buyer. Highlight your company through the eyes of those who matter most; your satisfied customers. We can shoot on-site, or provide access to green-screens and tele-prompters in-house, either way, eMotion makes the whole process quick and clean.
In order to understand just how powerful video testimonials are, it is imperative that you recognize that people do not respond well to self-congratulatory or self-aggrandizing promotion. The power of video testimonials is that they promote your brand through the voices of satisfied customers or clients. On the one hand they have as much inherent sales potential as any other video platform you incorporate into a corporate branding campaign. On the other hand, they lend a dimension of authenticity to a corporate branding campaign that you would otherwise not be able to achieve with other video platforms.
Any one of these platforms can be the basis for, or a part of, a corporate branding strategy. That is to say that their individual use is not contingent on their collective use. Each of these platforms is connected to the other by their intended result, which is to produce leads and generate conversions for your business. This means that the strength and overall success of a corporate branding campaign will be bolstered by the more video platforms you utilize. However, this does not mean that commissioning the production of a single corporate, promotional, product, tradeshow or testimonial video is not advantageous to you. On the contrary, the use of video in any capacity will drastically improve brand awareness, produce leads and generate conversions for your business.